How to Get the Most from Your Customer Interviews Advice for Professional Photographers
Bride meetings are so important for your business and your reputation that a lot of thought and care must be put into them. Many a wedding photographer will feel that showing a simple album of their work is ok to close a deal. This isn't true, the sector of wedding photography is highly competitive and everything that you do toward improving the number of clients that sign up is critical.
First you have to decide where you are going to meet your customer. Usually there are three choices:
- At your work (or home) address
- At the clients home
- At a neutral location handy to you both.
Which you go for will depend on where you are based and the sort of business you run. If you have a studio in a village centre then everyone will come to you. However if you're based out in the country then you will have to visit your bride or meet at a local coffee shop.
If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.
If you have to go to go to the bride try to be sure you take all you need to sign the contract, including detailed price lists and contracts. If you ask to put something in the post, then there is always the chance that they may change their mind.
When you organize the meeting, try to make certain that all of the decision makers are present. This is frequently family of the bride or groom who might be stumping up for the event.
If the customer comes to your home, make sure it is clean, tidy and smells fresh. There is nothing worse than working into someone's house and feeling that you wish to walk right back out again.
If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they're used to viewing on a little PC screen.
Put a lot of work into your display albums "ensure that they are actually impressive and show off the exact characteristics that you are making an attempt to emphasize.
Always talk in positive terms about the things that you will be doing for them. Talk as though you are already their selected paparazzo. Before they leave "ask for the business "never allow them to go with a simple thanks. They might have made their decision and are prepared to sign at this time "explain that dates are going quickly and you would be very pleased to document their wedding.
In summation, treat folk with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
First you have to decide where you are going to meet your customer. Usually there are three choices:
- At your work (or home) address
- At the clients home
- At a neutral location handy to you both.
Which you go for will depend on where you are based and the sort of business you run. If you have a studio in a village centre then everyone will come to you. However if you're based out in the country then you will have to visit your bride or meet at a local coffee shop.
If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.
If you have to go to go to the bride try to be sure you take all you need to sign the contract, including detailed price lists and contracts. If you ask to put something in the post, then there is always the chance that they may change their mind.
When you organize the meeting, try to make certain that all of the decision makers are present. This is frequently family of the bride or groom who might be stumping up for the event.
If the customer comes to your home, make sure it is clean, tidy and smells fresh. There is nothing worse than working into someone's house and feeling that you wish to walk right back out again.
If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they're used to viewing on a little PC screen.
Put a lot of work into your display albums "ensure that they are actually impressive and show off the exact characteristics that you are making an attempt to emphasize.
Always talk in positive terms about the things that you will be doing for them. Talk as though you are already their selected paparazzo. Before they leave "ask for the business "never allow them to go with a simple thanks. They might have made their decision and are prepared to sign at this time "explain that dates are going quickly and you would be very pleased to document their wedding.
In summation, treat folk with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see additional information on their wedding photography courses, request a brochure from the site.
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