Factors You Need To Consider In Giving A Corporate Gift

By Anne Farrell


A corporate gift is not just any gift you give to your customers and other relevant stakeholders. A corporate gift encapsulates your corporate identity in an object or two. Thus it is important that when you give a corporate gift in Singapore, it is given in the right context, and makes the proper representation for you and your company. Otherwise, a corporate gift would just be detrimental to your corporate reputation.

The top corporate gift, according to the OPEN from American Express(SM) Semi-Annual Small Business Monitor, is a calendar or a card. A gift certificate is also a favored corporate gift among select retailers or restaurants. A company branded item is a staple corporate gift as well.

In giving a corporate gift in Singapore, make sure to check the corporate gift policies of the intended receiver. A number of companies stipulate limits to the value of a corporate gift that may be given to its employee or executive. To avoid creating an awkward situation, it is best that you tailor the value of your corporate gift within the acceptable or allowable range of the company's policy.

After finding out the acceptable price range, the more pressing challenge is determining the item to buy as corporate gift. Unless the intended recipient is a personal friend, it is often difficult to gauge what would be appreciated or not. Asking common acquaintances to check about the recipient's likes and dislikes would be helpful. Often, a safe bet as a corporate gift is a bottle of wine or a box of chocolates. Gender, too, comes into play when selecting a corporate gift.

When giving a corporate gift to someone who is of a different nationality, better double check cultural nuances on gift giving. For example, in China, it is considered bad luck to wrap a gift in white paper as the color symbolizes death.

As earlier stipulated, a corporate gift is a representation of your company. Thus, quality is a must. You still have a wide range of selection when deciding what corporate gift to give because there are companies that provide a set of quality corporate gift in Singapore at a reasonable cost.




About the Author:



0 comments:

Post a Comment